Allison
Social Media Strategist & Project Manager
Brands
Partnerships
X
X
JOSH PECK X SEE’S CANDIES
JACLYN SMITH X SEE’S CANDIES
With Other Brands
With Celebrities
What i do
Organic Social
Influencer Marketing
Paid Social
Graphic Design
Event Marketing
What Unwrapping Happiness Looks Like
What Unwrapping Happiness Looks Like
What Unwrapping Happiness Looks Like
Total Revenue: $81.6k Clicks to Site: 42.1k
Total Views: 44.4k Total Likes: 3,971
Total Likes: 10,726 Clicks to Site: 396
Total Views: 30.2k Total Likes: 2,490
Total Impressions: 24.9k AOV: $54.77
Organic Social
Friday feeling: when you stop by your local See’s and try to be mysterious by adding new candies to your Custom Mix but Bordeaux will always have your back 🥲
TikTok
Threads
Threads
X (Formerly Known as Twitter)
X (Formerly Known as Twitter)
YouTube Shorts
Youtube Shorts
Influencer Marketing
@confessionsofabakingqueen Campaign: Mary See’s Birthday
@christian.peper Campaign: Father’s Day
@kobe_yn Campaign: Thanksgiving
Paid Social
Pinterest Generated 2.2m impressions, 8.3k clicks, and 1.6k purchases monthly.
TikTok Campaigns accumulated 1.2m total impressions and 1.1k clicks to site per month.
Instagram and Facebook Achieved a monthly average of 1.4m impressions, $152k in revenue, and 50.4k clicks to site.
2023 Berkshire Hathaway Shareholders Meeting
Omaha, Nebraska
CBC Holiday House
Stowe, Vermont
High Tea at the Fairmont
San Francisco, California
Event Marketing
Highlights
Exceeded 2023 Engagement Goal by 24% with a total of 2.3M engagements.
Increased audience community engagement by 20%.
Increased Facebook Total Interactions by over 40%.
Trying not to take all these “eat less candy” resolutions personally
Jan 6, 2024
Remember when the only thing you were worried about was what candy you were getting for your free sample
July 7, 2023
If you don’t like dark chocolate, you’ve clearly never had See’s🍫
September 15, 2023
Content Creation
Influencer Management
Copywriting
Highlights
Increased total engagement by over 600%.
Created unique and engaging IG Stories templates to increase website clicks.
Leveraged influencer collaborations to drive engagement through a targeted commenting strategy, fostering active discussions and boosting post visibility.
Insights
Content Creation
Partnership Collaborations
Event Marketing
Highlights
Grew social media followers by 8% & reached over 400% new accounts.
Designed & managed content showcasing individual shops at the center.
Managed multi-channel marketing across social media, email campaigns, websites, & paid ads.
Ambassador & Influencer Event
Parachute x Revolve November 2024
Parachute x Cafe Kitsune June 2024
Parachute x Sezane April 2024
Social Media Trends
TikTok Trends
Food Trends
Instagram Trends
Graphic Design
Under30 Experiences Website
Under30 Experiences Organic Social
UGC Content Creation
Under30 Experiences Paid Social
Sutra Beauty Organic Social
Good Molecules Organic Social
Contact
Call
408-398-6651
allisonelzind@gmail.com
Location
San Jose, CA
Web
allisonelzind-portfolio.com